Good thinking.
Remarkable stays.
Hospitality marketing insights for independent stays. Practical guides, considered research and clearer ways to turn guest interest into enquiries.
From first impression
to direct booking.
How to connect photography, useful content and a clear website so guests can discover, evaluate and choose your stay.
By Carolina Guimaraes · Escapes Media
Read the marketing guide ↗Start with the right question.
Direct bookingsAirbnb or your own website?
A practical way to assess your channel mix, guest trust and the work behind direct enquiries.
Read the guide ↗
Guest relationshipsGive past guests a reason to return.
A thoughtful approach to email: useful messages, clear permission and relevant reasons to book again.
Read the email guide ↗Discovery is changing.
Trust still matters.
preferred booking with a trusted travel brand over AI chatbots and agents in Expedia Group’s 2026 AI Trust Gap survey.
said they would pay more for a holiday rental with better reviews in Expedia Group’s 2025 Traveller Value Index.
Different studies, different populations. The 2026 study surveyed 5,700+ adults in the US, UK and India; the 2025 study surveyed 11,000 respondents across 11 markets. These are reported preferences, not conversion forecasts for your property.
A considered perspective.
What travel research means for your property
Separate broad travel signals from property-level decisions.
AI and vacation rental video: where to use it thoughtfully
Use creative tools while keeping the guest’s expectations accurate.
A useful place to begin.
Review your property’s story, information and booking journey with our free marketing scorecard.
Get the free scorecard ↗